Model Year 2014

Moving away from deal-heavy pages, we emphasized bringing a genuine, authentic voice and tone to the online experience. Each vehicle was given a persona to help gut check the style and presentation throughout the production process. Bringing in richer, interactive elements were necessary to breathe life into a brand known for their badass vehicles.

In late 2013, was rebuilt on a new platform for easier maintenance, meaning a massive design overhaul was also required. Heavy collaboration of UX, tech, and creative was integral to launch a more efficient site that can scale for enhanced interactivity.

Agency: Sapient Nitro

Summer 2013- Winter 2014