Inspired by that little voice inside your head, sometimes you're your worst critic. You know, that little whiny voice that holds you back. It's time to crush you inner bitch. 

Users visit the site via The user then has the opportunity to enter their most inner thoughts. The community is built off of fearless women admitting that their inner voice is a real bitch. 

Along with user generated content that can be accessed on the site, Secret Deodorant would partner up with some of the leading ladies in comedy. These women have crushed their inner voices, so why can't you? 

As a way to keep crushin' it on the daily, we decided to incorporate wearable technology to keep track of your daily activity. The mobile experience pushes words of encouragement along with giving the user the ability to cheer on their peeps. 


Agency: Sapient Nitro

Summer 2014